RDG is a signage manufacturing company that works on both outdoor signage projects and internal signage systems for large companies and buildings. Their work sits in a demanding operational space. Some projects require semi-industrial production of repeatable pieces. Others require fully custom, one-of-a-kind signage designed for a specific space, client, or installation condition.

That mix creates a difficult challenge: The company needs flexibility in production, but consistency across the full project lifecycle. For RDG, that lifecycle runs from sales and quotation, through design, purchasing, manufacturing, installation, client delivery, and final invoicing.

Before

Managers had to check multiple tools, ask departments for updates, and manually connect information between sales, production, purchasing, installation, and finance.

After

RDG had one connected Odoo workflow where project information moved from quotation to manufacturing, purchasing, installation, and invoicing with clearer ownership at each step.

Implementation Process

The implementation was phased deliberately. The project was not divided into phases because the system had to be built department by department in isolation. It was phased because each part of the workflow needed to be introduced, trained, tested, and measured with the team.

We started with the sales process. That gave RDG a stronger foundation for quotations, pricing logic, currency handling, and early project information. Then we moved into the manufacturing and installation steps, connecting the approved project information to the teams responsible for production and final delivery.

Finally, we worked with the purchasing and finance teams to improve purchase tracking, project cost visibility, and the operational data needed to understand profitability. This phased approach made the implementation easier to adopt. It allowed RDG to absorb the changes one section at a time, while still moving toward a connected end-to-end operating system.

The Result

The biggest improvement was visibility.

RDG's teams gained a more connected workflow across sales, design, operations, purchasing, manufacturing, installation, and supervision. Instead of relying on disconnected tools and repeated manual updates, each department could work inside a shared system that carried project information forward. That reduced the amount of time spent keeping separate systems aligned.

It also gave management more room to focus on operations instead of constantly chasing updates across departments. For the founder and supervisors, the system created a clearer way to monitor work without needing to personally track every small detail.

For the teams, it created cleaner handoffs and more standardized steps.

For field installers, it created a practical way to document work, report issues, collect client confirmation, and close the loop on the final installation.